Uvelka is one of the largest Russian companies in the cereals market. The company's brand is widely known not only in the Russian Federation but also in 25 countries around the world. Its products are sold in more than 96 thousand retail outlets across the country – super- and hypermarkets of national and regional retailers, as well as.
The company has been producing tasty and healthy cereal products that are easy in preparation for every day and provide families with good and healthy eating for more than 25 years.
"Our cooperation with Uvelka began with an interesting project – retail sales analysis based on the Qlik Sense platform," says Alexey Baturin, Novo BI CEO.
As a result, Uvelka employees received the opportunity to quickly monitor and thoroughly analyze large amounts of information on retail sales:
“Now we have new analysis models, metrics and scenarios that we did not work with before. The application allowed us to take a fresh look at the sales and our position in the market, as well as to see opportunities for growth."
"Then we came to understand that we need a more comprehensive view on sales and marketing, as well as their analysis," says Sergey Kirpichenko. "Novo BI specialists offered us a number of solutions:
All solutions have been successfully implemented and today serve as one of the main tools for sales and marketing departments, as well as for Uvelka management.